Whether you are starting a website, blog or landing page for your business the number one thing you need is traffic. Just like every business in the world needs customers to succeed, every website ( no matter the purpose) needs traffic, the question is, how can you acquire that traffic?
What is SEO?
SEO simply means the process of growing the quality and quantity of your website traffic (visitors) by increasing the visibility of a website to users of a search engine (e.g. Google, Bing, YouTube).
A lot of people starting their website are often thinking where to even begin SEO, creating great content, getting links, boosting social media engagement, website design or quality back-links.
There are many ways to improve your site’s SEO but in this post we’ll be looking at On-Page SEO, these are internal factors that you can change directly from your website.
1. Create Valuable Niche-Related Content:
Google love ranking niche sites over more broad sites, meaning that if you have a smaller, more specialised website, you can focus more on your specific niche. This will already help you do better than a lot of your competitors and other larger sites that are more broad, as you’re providing more value to your in your niche-related content.
2. Optimise for Mobile:
Another important tip for getting ranked on Google is making your website mobile-friendly. Over 50% of Google searches are now done on mobile devices and because of this Google have what is called mobile-first-indexing.
Therefore it is extremely important that you are able to check whether or not your site is mobile-friendly, and if it isn’t, most site builders will enable you to edit how your site looks on mobile devices.
3. A Good URL Structure:
A good URL structure should clearly show your website’s hierarchy. This can also improve your rankings in the search engines too.
For example, placing your target keywords in your URL like this can greatly improve your SEO:
Whereas if you have a bad URL structure it can look like:
4. Site Design:
As you can imagine having a well-designed is crucial as it will be provide a better user experience for your visitors and make them less likely to leave your website, and better still turn them into potential customers.
I’m sure you’ve seen some poorly designed sites in the past and thought to yourself, ‘this doesn’t look appealing at all’ and ended up leaving and finding another one. Well the same rule applies to your websites.
As functional as your website may be in terms of information and content, a well-designed, visually appealing site will always do better than a poorly designed one. Thankfully there are plenty of fantastic tools and resources where you can learn how to design your website and make it ‘pop.’
Like how we designed out site? Check out how we did it here.
5. Clear Navigation
Your website will be a lot more appealing and easy to use for your audience when you’re implementing sub-pages and top-level pages where you are able to. If you have certain pages that you want your readers to find, then your structure should be set up in a way where they have no trouble finding it (no more than 3 clicks away).
For example, if your website is about providing fitness services, but you’re offering over 10 different types of services within that niche, you wouldn’t want to list all of your services across your main navigation menu along with your homepage and contact us page. You’re better off creating a ‘services’ tab or a tab which better defines the many sub-categories that you’re offering.
6. Site Speed
The importance of your website’s speed is pretty self-explanatory. People want instant results, no one like to be waiting around for your page to load.
And the facts back this up, research has found that people tend not to wait for more than 4 seconds for your site to load. Because of this, Google has included site speed in their algorithm as a one of their ranking signals, meaning if you site loads faster than you’re going to get ranked higher.
Google also provide a tool that allows you to test your website’s loading speed:
They also give you FREE tools and a list of specific issue to fix in order to improve your site speed.
7. Content & Duplicate Content
Duplicate content can be a key asset for websites, especially ones that have different ways to the same information. To mark content as duplicate content, you can use the “rel: canonical” tag so that search engines can treat the duplicate content as original content.
8. Tags & Meta Description
Your title tag is the heading and snippet of text that you see when Google displays your search results. For this reason it is vital to make sure that your title tag clearly shows what to want keywords you want to target as it is a major ranking factor.
The meta description is the display of text that appears right below the link to your website. Your meta description should tell people in short what your page is all about. It should be informative but straight to the point as the recommended length is between 100-150 characters.
9. Image Alt Tags
Although it is quite a minor ranking factor to Google, they are still not the best at it comes to reading images, which is why it is still an extremely good idea to make sure each of your images on your website has a title.
You can do this by adding the image title to the “Alt Tag.” Most website and page builder should give you the option to add a title to any image’s Alt Tag, so make sure that you do this when you get the opportunity to.
There are multiple ways to drive traffic to your website, both paid and free methods. However not all of us can afford to spend hundreds and thousands of dollars on Facebook and Google ads to get traffic, and even if we can, the majority of that traffic won’t be necessarily seeking out what your site offers.
However with the free traffic method of Search Engine Optimisation (SEO) you have the potential to drive massive targeted traffic to your website on a consistent basis that will be making you money passively.
Mastering SEO from early can have huge long-term benefits for your website, no matter what niche you choose to go down.
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